Blog post that no one will remember…

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Or maybe someone will… After all, you did click on the title…

Do you know who was the 44th president of the United States of America?

If you’re not a history buff or an American citizen, it’s a small chance that you do.

I’ll rephrase the question – do you know who was the first African-American president of the United States?

It’s the same person we’re talking about here…

If we know that there is countless evidence that in business the most important thing is to stand out from the competition, be different, to present yourself in a different way, why are there so many brands that imitate their competition?

Very often during briefs, when they are explaining what they want, clients use their competition as an example. They want to have the same website as their competition, they like their posts on social media and they would like to do something like that for their brand too. The competition is advertising itself on a specific channel, and they would also like that…

Google the term “social deviance”- people tend to avoid behavior that differs from social norms, i.e. they avoid deviant behavior that is not considered normal.

The same thing happens in business – if competition does something in a certain way, how do we explain to the CEO that we plan to do something completely different?

The world’s most admired people – Steve Jobs, Albert Einstein, Nikola Tesla, etc. – were not ready to fit into the social stereotype.

Look at the picture below…

If your brand was one of the birds on the wires above, and you were the customer, how would you pick the best option for you?