Sheena Iyengar and her colleagues conducted research in France and the U.S. talking to parents who were forced to take their sick child off life support. The difference in this traumatic experience is that in France this terrible decision has to be made by a doctor, while in the USA parents have the last say…. Sheena’s research, which she described, …
Is Generational Marketing a Myth?
When you take a look at financial ability, Generation X is currently the most powerful consumer group in the world. However, when looking at impact, numbers and future potential, millennials are the most notable consumer group in the world, but the marketing and business world already needs to prepare for Generation Z…. If you look at the structure of both …
Are You Ready to Say “Goodbye” to Facebook Likes?
Do you like the pages of all the brands you buy from? Do you buy the brands of all the pages you like? Personally, I buy at a supermarket whose page I wouldn’t follow even in my craziest dreams. I don’t need everyday notifications that a pound of meat has dropped from 9.99 to 8.99. On the other hand, I …
The Paradox of Choice – Why Fewer Choices Bring Higher Sales?
There’s probably not a lot of people who have shown an interest in behavioral marketing and haven’t heard of the jam experiment. Exposed to a choice of 24 jams, only 3% of customers ended up buying a jam. Exposed to a choice of 6 jams, 30% of customers eventually bought the jam. This experiment shows a phenomenon we call the …
Social proof strategy and how to use it properly?
From the very beginning, I’d like to share two pieces of information with you: 01) did you know that the “back” of a banana is considered to be the part that’s marked by an arrow in the picture? 02) did you know that 80% of people start peeling a banana from the back? Information no. 1 is true. Information no. …
There’s more versions of “YES”
Think through and answer the following questions for yourself: 01) What has to happen in a restaurant for you to rate it with a single star? 02) What has to happen in a restaurant for you to rate it with five stars? You can ask both questions with other services as well – buying online, rating the movie you watched, …
What’s the worth of one second Instagram Story?
Imagine you’re sailing from Troy to Ithaca. Which of the persons shown below would you choose to be the ship’s captain? Source The same question was asked to children between the ages of 5 and 13 in Switzerland. The same question was asked to adult respondents in Switzerland as well, but the question wasn’t about choosing the captain of the …
Marketing in the age of fill(t)ers
When it comes to social media marketing, most brand managers want a digital agency to send them a social media content calendar for approval before launching a campaign. And in such situations, brand managers usually check every detail – the position of the logo, the colors, the facial expression of the characters in the photo, etc… How many brand managers …
Seven “deadly” sins on Linkedin
This “sin” isn’t even on the list, but it deserves to be right at the beginning of this blog – don’t flirt with your contacts on LinkedIn; it’s simply pathetic and immature. Switch to Tinder… If, on the other hand, you’re not a person who sends their naked self-portraits on LinkedIn, you might find yourself in these seven very common …
The most important resource in the world
Hungarian physician Ignaz Semmelweis discovered in 1847. that the maternal mortality after childbirth could be reduced tenfold if physicians disinfected their hands between treating 2 patients. Despite empirical evidence, and today we would say common sense, his colleagues rejected his theory. Some of them even with incredible arguments – the hands of a real gentleman cannot transmit diseases… Semmelweis eventually …