There is a large number of motivational speakers on the market, more and less known, who talk about success. But, have we tried to define what we actually perceive as success and who is even qualified to talk about success? At a large number of lectures you can hear lecturers telling their story – unsatisfied with the workplace atmosphere they …

What does our brain do while we’re asleep? It sorts out all of the information it gathered during the previous day, analysing them, filtering and storing them into long term memory. But not all of them… According to a study by a scientist from the University of Columbia, the brain prioritises positive, “high rewarding information”, discards neutral and irrelevant information …

Various research shows various percentage, but on average, 70-80% of products disappear from the shelf within its first year of existence. What are the main reasons for this and what can you do to prevent your product from falling into this “80 % club”? There could be a number of reasons, but the most common ones are: You weren’t logistically …

Yes, the title is pure click bait, but for a reason… In the age of social networks, influencer marketing and digital PR, social status is often defined by the number of followers you have, the number of likes your posts get, etc…. It’s the same with brands, and the phenomenon of consumers liking a specific product If they see that …

Digital or TV? What brings a bigger benefit to brands? Everyone has their arguments, but I’ve yet to hear of someone trying to execute a digital campaign with the length and budget that’s standard for a TV campaign…… Maybe it depends on the industry, maybe it depends on seasonality, maybe on the demographic, but it’s all just a “maybe” until …

Or at least they shouldn’t be… There was a recent article which stirred up quite the fuss; in it, neuroscientist Jared Cooney Horvath came down hard on neuromarketing and experts who practise this type of marketing. The claims he made are completely at odds with practically everything neuroscience has given to mankind in the last few decades. The response to …

Digital persona…Archetypes… Two very popular terms when it comes to planning marketing strategies. But, what happened with demographic? Some say that data has become superfluous; it doesn’t matter where you live. What does matter is your behavioral patterns, what matters is “small data”, your habits that can very often be tracked through online behavior. GRAIN OR RICE? While residing in …

Imagine a pack of M&Ms… Now imagine that you’ve eat all of the M&Ms… In what ways could you use the empty pack? NASA conducted a similar test when they wanted to check how creative their experts are in observing and solving complex tasks. The test was actually very simple – the more different ways you think of how to …

To build a business means to negotiate. If you’ve dedicated a certain amount of time (or your whole life) to that hobbie, you must have read or attended a seminar where you learned small negotiating tricks – where to sit, what to communicate, the importance of small talk, different traditions on different markets, etc… In this article I’ll speak about …

Imagine that your marketing campaign is an airplane… The goal is to make it fly so firstly  you have to focus on the most important parts. You won’t think about the passenger seats if you still haven’t constructed the wings it needs to fly. Let’s assume that you’ve built the most important elements and your plane flew. But it doesn’t …