The famous comedian, Norm MacDonald, told the story on the Conan O’Brien show some time ago of how he became superstitious. One night, Norm dreamed of the number 7… When he woke up, he looked at a clock which showed exactly 7 o’clock… He decided to take a taxi; and would you believe it, it was a taxi with the …

If you’ve ever attended any coaching session, leadership conference, or simply read on the topic of leadership, chances are you’ve encountered the story of the 3 envelopes. There are multiple versions, but here I’ll tell the one I’ve heard… THE STORY OF 3 ENVELOPES A manager that’s just come into a new company receives 3 envelopes from his predecessor along …

The Swiss hockey club Davos is one of the best examples of the right use of gamification in marketing and in sales. Creatives in charge of the club’s marketing used the fact that the players hit the court’s rink panels about a 100 times during the match so they divided them into cells and equipped them with sensors. Each cell …

I’ve recently found out that I’m a micro influencer… Inspired by this fact, I decided to check the power of my “influencing”. Seeing as my “influencer” title is valid only on Linkedin, I tried to find a tool which would quantify in numbers how strong my influence actually is. Unfortunately, I didn’t find it, but what I did find was …

There is a large number of motivational speakers on the market, more and less known, who talk about success. But, have we tried to define what we actually perceive as success and who is even qualified to talk about success? At a large number of lectures you can hear lecturers telling their story – unsatisfied with the workplace atmosphere they …

What does our brain do while we’re asleep? It sorts out all of the information it gathered during the previous day, analysing them, filtering and storing them into long term memory. But not all of them… According to a study by a scientist from the University of Columbia, the brain prioritises positive, “high rewarding information”, discards neutral and irrelevant information …

Various research shows various percentage, but on average, 70-80% of products disappear from the shelf within its first year of existence. What are the main reasons for this and what can you do to prevent your product from falling into this “80 % club”? There could be a number of reasons, but the most common ones are: You weren’t logistically …

Yes, the title is pure click bait, but for a reason… In the age of social networks, influencer marketing and digital PR, social status is often defined by the number of followers you have, the number of likes your posts get, etc…. It’s the same with brands, and the phenomenon of consumers liking a specific product If they see that …

Digital or TV? What brings a bigger benefit to brands? Everyone has their arguments, but I’ve yet to hear of someone trying to execute a digital campaign with the length and budget that’s standard for a TV campaign…… Maybe it depends on the industry, maybe it depends on seasonality, maybe on the demographic, but it’s all just a “maybe” until …

Or at least they shouldn’t be… There was a recent article which stirred up quite the fuss; in it, neuroscientist Jared Cooney Horvath came down hard on neuromarketing and experts who practise this type of marketing. The claims he made are completely at odds with practically everything neuroscience has given to mankind in the last few decades. The response to …