Do you get up among the firsts on the plane after the seatbelt sign goes out? When you’re stuck in traffic or driving very slowly in a line of traffic, do you select some other car as a reference point and try to be ahead of it? Do you wonder, when standing in a queue, if you chose the fastest …

Look at the line in the left picture… Which line in the right picture is identical to the line in the left picture? Did you select the line in the right picture that corresponds to the line in the left picture? Are you sure that your answer is correct? We will return to this subject. One of the most common …

Read the titles below and imagine that these are the titles of a blog or a lecture: 01) Can rain affect your purchasing habits? 02) Are women better mathematicians than men? 03) Can the consumption of oranges increase your affection towards Fanta? Each of these titles’ goal is to capture your attention, and you have to admit that if you …

Imagine you’re standing in a queue waiting to print some copies. A person approaches you saying: 01)“Excuse me, I have 5 pages. May I use the xerox machine?” 02) “Excuse me, I have 5 pages. May I use the xerox machine, because I have to make copies?” 03) “Excuse me, I have 5 pages. May I use the xerox machine, …

If you want to become a billionaire, you only need 10 clients. You think it’s nonsense? Look at this picture: All joking aside, it’s not easy at all to win these 10 companies as clients, but that’s not the point of this story… WHAT IS THE CHANCE OF MEETING BRAD PITT OR BEYONCE? Actually, there’s a strong chance of meeting …

Without the data, you’re just a person with an opinion… A statistical error… If you have ever shown anyone any ad or a post on social media and asked that person to assess whether it is good or bad, it is very likely that the answer will be: “I do/don’t like it.” “I would do the same/ I would do …

When we first decided to make an experiment in our company, to see if it’s possible for the entire team to work from home and still retain (or increase) productivity and the efficiency and creativity in our campaigns, even within the team, we had skeptics who did not think that the experiment would succeed. Here we are, a few years …

Or maybe someone will… After all, you did click on the title… Do you know who was the 44th president of the United States of America? If you’re not a history buff or an American citizen, it’s a small chance that you do. I’ll rephrase the question – do you know who was the first African-American president of the United …

Look at the two photos below this paragraph; Which Lino Lada do you prefer? Remember what choice you made… THE STORY ABOUT A CLUMSY CANDIDATE Elliot Aronson, the psychologist, recorded an actor answering a series of quiz questions. In the experiment, the actor – knowing in advance what all the correct answers were – answered 92% of the questions correctly. …

If you want to learn about anything, there’s a great chance that you’ll come across at least one article titled “10 Things You need to know about…” If you prefer to read articles like “10 trends for next year” even more, I have bad news for you… Researcher and author Philip Tetlock has been studying trend forecasting since 1980. And …