Who's to blame? Creatives!

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

If you’ve ever attended any coaching session, leadership conference, or simply read on the topic of leadership, chances are you’ve encountered the story of the 3 envelopes. There are multiple versions, but here I’ll tell the one I’ve heard… THE STORY OF 3 ENVELOPES A manager that’s just come into a new company receives 3 envelopes from his predecessor along …

Happy, successful and……broke!

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

There is a large number of motivational speakers on the market, more and less known, who talk about success. But, have we tried to define what we actually perceive as success and who is even qualified to talk about success? At a large number of lectures you can hear lecturers telling their story – unsatisfied with the workplace atmosphere they …

I remember a brand like it was yesterday…

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

What does our brain do while we’re asleep? It sorts out all of the information it gathered during the previous day, analysing them, filtering and storing them into long term memory. But not all of them… According to a study by a scientist from the University of Columbia, the brain prioritises positive, “high rewarding information”, discards neutral and irrelevant information …

60% of marketers will read this blog

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Yes, the title is pure click bait, but for a reason… In the age of social networks, influencer marketing and digital PR, social status is often defined by the number of followers you have, the number of likes your posts get, etc…. It’s the same with brands, and the phenomenon of consumers liking a specific product If they see that …

Can a branding campaign without TV ads be successful?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Digital or TV? What brings a bigger benefit to brands? Everyone has their arguments, but I’ve yet to hear of someone trying to execute a digital campaign with the length and budget that’s standard for a TV campaign…… Maybe it depends on the industry, maybe it depends on seasonality, maybe on the demographic, but it’s all just a “maybe” until …

Neuromarketing and neuroscience are not the same thing

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Or at least they shouldn’t be… There was a recent article which stirred up quite the fuss; in it, neuroscientist Jared Cooney Horvath came down hard on neuromarketing and experts who practise this type of marketing. The claims he made are completely at odds with practically everything neuroscience has given to mankind in the last few decades. The response to …