social media marketing, brand management, influencer marketing, advertising, behavioral marketing, digital marketing

Marketing in the age of fill(t)ers

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

When it comes to social media marketing, most brand managers want a digital agency to send them a social media content calendar for approval before launching a campaign. And in such situations, brand managers usually check every detail – the position of the logo, the colors, the facial expression of the characters in the photo, etc… How many brand managers …

behavioral marketing, digital marketing, linkedin

Seven “deadly” sins on Linkedin

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

This “sin” isn’t even on the list, but it deserves to be right at the beginning of this blog – don’t flirt with your contacts on LinkedIn; it’s simply pathetic and immature. Switch to Tinder… If, on the other hand, you’re not a person who sends their naked self-portraits on LinkedIn, you might find yourself in these seven very common …

behavioral marketing, digital marketing, time management, time optimization

The most important resource in the world

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Hungarian physician Ignaz Semmelweis discovered in 1847. that the maternal mortality after childbirth could be reduced tenfold if physicians disinfected their hands between treating 2 patients. Despite empirical evidence, and today we would say common sense, his colleagues rejected his theory. Some of them even with incredible arguments – the hands of a real gentleman cannot transmit diseases… Semmelweis eventually …

marketing_behavioral-science_digital-marketing_behavioral-marketing_covid19-impact

Fear, marketing and a pandemic

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

King Louis XI was a big fan of astrology. His astrologer predicted that one of the court ladies would die in the next 8 days. When the aforementioned lady did indeed die at the predicted time, the king decided to execute his astrologer because he saw two potential dangers in the death of this court lady: The astrologer is an …

Digital marketing, behavioral marketing, neuromarketing, psychology, copy, paste

Copy/paste marketing

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Take a look at the following series: XXXXXXXXXXXXXXXXXX Now choose one of the following letters: X or O I will insert your choice in the above series – at random location If you have chosen X, it looks like this: XXXXXXXXXXXXXXXXXXX If you have chosen. O, it looks like this: XXXXXXXXOXXXXXXXXXX Rhetorical question:  In which series is more likely that …

Digital marketing, behavioral marketing, neuromarketing, psychology, childish, robot

Don’t forget to be childish

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

This is M-O … (pronounced “Mo”). M-O was named after a character from the Wall-E cartoon. M-O is trained for two things – cleaning and mopping floors. M-O lives in my house. We’re neither the first nor the last family that has a cleaning robot , but more interesting is that certainly we’re not the only family that talks to …

sales, business, marketing, digital marketing, behavioral marketing, economics

A dirty business called sales

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

If you type the question “Do soldiers enjoy the war?” on Quora, you will find a very interesting set of answers and personal experiences of soldiers, ex-soldiers and even members of their families. Most of them, which may surprise you, remember their war days with a certain amount of nostalgia. Not because they miss killing but because they miss a …

digital-marketing-advertising-behavioral-marketing-psychology-1

Choose your words carefully…

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

In 1974, psychologists Elizabeth Loftus and John Palmer did an experiment where they were showing videos of a car accident to a group of 45 students. After looking at the footage, the students were asked to describe what they saw. The main question in this experiment was, “About how fast were the cars going when they ______ each other?” In …