Marketers, do you have morals?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Sheena Iyengar and her colleagues conducted research in France and the U.S. talking to parents who were forced to take their sick child off life support. The difference in this traumatic experience is that in France this terrible decision has to be made by a doctor, while in the USA parents have the last say…. Sheena’s research, which she described, …

Is Generational Marketing a Myth?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

When you take a look at financial ability, Generation X is currently the most powerful consumer group in the world. However, when looking at impact, numbers and future potential, millennials are the most notable consumer group in the world, but the marketing and business world already needs to prepare for Generation Z…. If you look at the structure of both …

social media marketing, brand management, influencer marketing, advertising, behavioral marketing, digital marketing

Marketing in the age of fill(t)ers

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

When it comes to social media marketing, most brand managers want a digital agency to send them a social media content calendar for approval before launching a campaign. And in such situations, brand managers usually check every detail – the position of the logo, the colors, the facial expression of the characters in the photo, etc… How many brand managers …

behavioral marketing, digital marketing, linkedin

Seven “deadly” sins on Linkedin

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

This “sin” isn’t even on the list, but it deserves to be right at the beginning of this blog – don’t flirt with your contacts on LinkedIn; it’s simply pathetic and immature. Switch to Tinder… If, on the other hand, you’re not a person who sends their naked self-portraits on LinkedIn, you might find yourself in these seven very common …

behavioral marketing, digital marketing, time management, time optimization

The most important resource in the world

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Hungarian physician Ignaz Semmelweis discovered in 1847. that the maternal mortality after childbirth could be reduced tenfold if physicians disinfected their hands between treating 2 patients. Despite empirical evidence, and today we would say common sense, his colleagues rejected his theory. Some of them even with incredible arguments – the hands of a real gentleman cannot transmit diseases… Semmelweis eventually …