Don’t look the wrong way

Dalibor Šumiga Marketing

In a certain factory at the end of each working day a worker would push a barrel when going home. At the exit of the factory he would be stopped by a security officer with a question: “What do you have in that barrel?” The worker replied, “A box” Security guard: “I see it’s a box, but what’s in the …

Customers have spoken…

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

About 4 weeks ago, we conducted a survey for a client who explicitly requested a classic questionnaire despite our persuasion to do a non-conscious survey. One of the questions in the classic questionnaire was “Where did you last see our brand?”. The vast majority of respondents answered “On TV“ “ Our client has not had an advertisement on TV for …

How Croatia lost Eurovision…

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

The Croatian representative at the Eurovision Song Contest, the young and talented Albina, didn’t make it to the finals. I admit, although I usually follow Eurovision only through newspaper headlines, I watched Albina perform through the contest and personally believed that after a long time we had a representative who could deliver a good result. Albina has talent, she has …

Marketers, do you have morals?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Sheena Iyengar and her colleagues conducted research in France and the U.S. talking to parents who were forced to take their sick child off life support. The difference in this traumatic experience is that in France this terrible decision has to be made by a doctor, while in the USA parents have the last say…. Sheena’s research, which she described, …

Is Generational Marketing a Myth?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

When you take a look at financial ability, Generation X is currently the most powerful consumer group in the world. However, when looking at impact, numbers and future potential, millennials are the most notable consumer group in the world, but the marketing and business world already needs to prepare for Generation Z…. If you look at the structure of both …