A million-dollar slide

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

If you want to become a billionaire, you only need 10 clients. You think it’s nonsense? Look at this picture: All joking aside, it’s not easy at all to win these 10 companies as clients, but that’s not the point of this story… WHAT IS THE CHANCE OF MEETING BRAD PITT OR BEYONCE? Actually, there’s a strong chance of meeting …

The office is wherever there's wifi

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

When we first decided to make an experiment in our company, to see if it’s possible for the entire team to work from home and still retain (or increase) productivity and the efficiency and creativity in our campaigns, even within the team, we had skeptics who did not think that the experiment would succeed. Here we are, a few years …

Nobody is perfect, not even your brand…

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Look at the two photos below this paragraph; Which Lino Lada do you prefer? Remember what choice you made… THE STORY ABOUT A CLUMSY CANDIDATE Elliot Aronson, the psychologist, recorded an actor answering a series of quiz questions. In the experiment, the actor – knowing in advance what all the correct answers were – answered 92% of the questions correctly. …

"Click here" and "Learn more" are not the peak of creativity

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

If you want to learn about anything, there’s a great chance that you’ll come across at least one article titled “10 Things You need to know about…” If you prefer to read articles like “10 trends for next year” even more, I have bad news for you… Researcher and author Philip Tetlock has been studying trend forecasting since 1980. And …

Who's to blame? Creatives!

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

If you’ve ever attended any coaching session, leadership conference, or simply read on the topic of leadership, chances are you’ve encountered the story of the 3 envelopes. There are multiple versions, but here I’ll tell the one I’ve heard… THE STORY OF 3 ENVELOPES A manager that’s just come into a new company receives 3 envelopes from his predecessor along …