Digital marketing, behavioral marketing, neuromarketing, psychology, childish, robot

Don’t forget to be childish

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

This is M-O … (pronounced “Mo”). M-O was named after a character from the Wall-E cartoon. M-O is trained for two things – cleaning and mopping floors. M-O lives in my house. We’re neither the first nor the last family that has a cleaning robot , but more interesting is that certainly we’re not the only family that talks to …

sales, business, marketing, digital marketing, behavioral marketing, economics

A dirty business called sales

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

If you type the question “Do soldiers enjoy the war?” on Quora, you will find a very interesting set of answers and personal experiences of soldiers, ex-soldiers and even members of their families. Most of them, which may surprise you, remember their war days with a certain amount of nostalgia. Not because they miss killing but because they miss a …

digital-marketing-advertising-behavioral-marketing-psychology-1

Choose your words carefully…

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

In 1974, psychologists Elizabeth Loftus and John Palmer did an experiment where they were showing videos of a car accident to a group of 45 students. After looking at the footage, the students were asked to describe what they saw. The main question in this experiment was, “About how fast were the cars going when they ______ each other?” In …

Digital marketing, behavioral marketing, neuromarketing, psychology

Can you believe your own eyes?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Take a good look at these four pictures. Through them, I will explain to you what the experiment shown in these pictures looked like. The authors of the experiment: Johansson, P., Hall, L., Sikström, S., & Olsson, A. (2005). Look at it carefully… Figure A: The researcher shows 2 photos to the respondent Figure B: The respondent chooses which person …

The internet is full of fools, internet trolls, fake news

The internet is full of fools

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

“Remember, when you are dead, you do not know you are dead. It is only painful for others. The same applies when you are stupid.” (Ricky Gervais) A famous character from Balkan jokes, Mujo, is driving on a highway and is panickedly avoiding cars who are coming in his direction, frantically honking and flashing high beams. On the radio, the …

Target group, Target audience, Market research, Marketing strategy

Target group – EVERYONE!

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

There are three most probable scenarios in a marketing brief when we’re talking about target groups: 1) our target group are customers 18+ 2) our target group are customers 18-60 3) our primary target group are customers 20-40, and the one that is very important too are customers 40-60 So, in all three scenarios, the target group is – EVERYONE… …

Man standing out from the crowd. USP, Unique selling point, Business strategy, Marketing strategy, Digital marketing

So, what is your USP?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Almost every parent thinks that their child is the best, the most polite, the smartest… Almost every manager thinks their brand is the best… How objective are we in these estimates? Sometimes, when I talk to new clients, I spend more time explaining that they don’t have a USP (unique selling point) that is good enough , than I spend …

Smiling teenage girl sitting and using a smartphone. Social media, digital marketing

The life of one Facebook post…

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

From the creation of the idea to the consumption of the content on social media (not necessarily only on Facebook as the title suggests) there is a very interesting process going on… Have you ever tried to put it in time frames? How does a “life” of one post look like presented in numbers? Hence, we don’t talk about posts …

Remote working firsthand

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

The whole Promosapiens team has been working from home for the past four years. In this blog, I will try to share our experience with you, what led to it and what are the pros and cons of remote working. HOW DID WE DECIDE TO STAY HOME? The first reason was to reduce the time we spend commuting to and …

The world needs marketers

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

This is the chapel of St. George, situated in a place near Zagreb, called Planina. First records of its existence date from the year 1261. It is surrounded by a wall, has three altars and a wooden choir above the doors, and a tower with two church bells… The Zagreb area is known for its seismic activity and the strongest …