behavioral marketing, digital marketing, linkedin

Seven “deadly” sins on Linkedin

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

This “sin” isn’t even on the list, but it deserves to be right at the beginning of this blog – don’t flirt with your contacts on LinkedIn; it’s simply pathetic and immature. Switch to Tinder… If, on the other hand, you’re not a person who sends their naked self-portraits on LinkedIn, you might find yourself in these seven very common …

behavioral marketing, digital marketing, time management, time optimization

The most important resource in the world

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Hungarian physician Ignaz Semmelweis discovered in 1847. that the maternal mortality after childbirth could be reduced tenfold if physicians disinfected their hands between treating 2 patients. Despite empirical evidence, and today we would say common sense, his colleagues rejected his theory. Some of them even with incredible arguments – the hands of a real gentleman cannot transmit diseases… Semmelweis eventually …

marketing_behavioral-science_digital-marketing_behavioral-marketing_covid19-impact

Fear, marketing and a pandemic

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

King Louis XI was a big fan of astrology. His astrologer predicted that one of the court ladies would die in the next 8 days. When the aforementioned lady did indeed die at the predicted time, the king decided to execute his astrologer because he saw two potential dangers in the death of this court lady: The astrologer is an …

Digital marketing, behavioral marketing, neuromarketing, psychology, copy, paste

Copy/paste marketing

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Take a look at the following series: XXXXXXXXXXXXXXXXXX Now choose one of the following letters: X or O I will insert your choice in the above series – at random location If you have chosen X, it looks like this: XXXXXXXXXXXXXXXXXXX If you have chosen. O, it looks like this: XXXXXXXXOXXXXXXXXXX Rhetorical question:  In which series is more likely that …

Digital marketing, behavioral marketing, neuromarketing, psychology, childish, robot

Don’t forget to be childish

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

This is M-O … (pronounced “Mo”). M-O was named after a character from the Wall-E cartoon. M-O is trained for two things – cleaning and mopping floors. M-O lives in my house. We’re neither the first nor the last family that has a cleaning robot , but more interesting is that certainly we’re not the only family that talks to …

sales, business, marketing, digital marketing, behavioral marketing, economics

A dirty business called sales

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

If you type the question “Do soldiers enjoy the war?” on Quora, you will find a very interesting set of answers and personal experiences of soldiers, ex-soldiers and even members of their families. Most of them, which may surprise you, remember their war days with a certain amount of nostalgia. Not because they miss killing but because they miss a …

digital-marketing-advertising-behavioral-marketing-psychology-1

Choose your words carefully…

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

In 1974, psychologists Elizabeth Loftus and John Palmer did an experiment where they were showing videos of a car accident to a group of 45 students. After looking at the footage, the students were asked to describe what they saw. The main question in this experiment was, “About how fast were the cars going when they ______ each other?” In …

Digital marketing, behavioral marketing, neuromarketing, psychology

Can you believe your own eyes?

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

Take a good look at these four pictures. Through them, I will explain to you what the experiment shown in these pictures looked like. The authors of the experiment: Johansson, P., Hall, L., Sikström, S., & Olsson, A. (2005). Look at it carefully… Figure A: The researcher shows 2 photos to the respondent Figure B: The respondent chooses which person …

The internet is full of fools, internet trolls, fake news

The internet is full of fools

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

“Remember, when you are dead, you do not know you are dead. It is only painful for others. The same applies when you are stupid.” (Ricky Gervais) A famous character from Balkan jokes, Mujo, is driving on a highway and is panickedly avoiding cars who are coming in his direction, frantically honking and flashing high beams. On the radio, the …

Target group, Target audience, Market research, Marketing strategy

Target group – EVERYONE!

Dalibor Šumiga Behavioral marketing/Neuromarketing, Marketing

There are three most probable scenarios in a marketing brief when we’re talking about target groups: 1) our target group are customers 18+ 2) our target group are customers 18-60 3) our primary target group are customers 20-40, and the one that is very important too are customers 40-60 So, in all three scenarios, the target group is – EVERYONE… …