Willingness to pay

Dalibor Šumiga News

Recently we broadened our offer and added a new EEG protocol – willingness to pay. This new protocol helps us find the answer to one of the biggest and the most important questions for every entrepreneur. How much are customers willing to pay for the product before it hits the shelves? What exactly is “Willingness to pay”? It’s a method …

HOW Festival 2019

Dalibor Šumiga News

For the third time in a row, Promosapiens has participated in HOW Festival, this year under the panel discussion “Engage your guests – let them be your ambassadors/Social media: do you value it enough?” The panel attracted a lot of attention as shown by the full hall and discussed several more topics – do we need influencers in the hotel …

[CONFERENCE] Marketing & Sales by Numbers

Dalibor Šumiga News

Almost 200 participants, mostly professionals in the field of marketing and sales, gathered at the conference dedicated to measuring the efficiency of marketing, organised by the magazine Lider. With the lecture titled “BEHAVIORAL MARKETING – Don’t Trust a Rational Shopper” we presented a few case studies in which we demonstrated how Promosapiens creates behavioral experiments within digital campaigns and how …

Leap Summit 2019.

Dalibor Šumiga News

In front of almost a 1000 visitors from more than 40 countries, Dalibor Šumiga, founder of Promosapiens, held a lecture titled “Shoppers are people first”. In the 30 minute presentation, the audience themselves had the chance to be a part of a few experiments in which we demonstrated the importance of understanding human behavior not just for marketing and business …

Neuromarketing World Forum 2019, Rome

Dalibor Šumiga News

The Neuromarketing World Forum (NMWF), the largest global conference on neuromarketing, was held from March 13 th to 15 th in Rome, where Dalibor Šumiga, the founder and director of Promosapiens, once again appeared as a guest. Organized by the World Neuromarketing and Business Association (NMSBA), the theme of this years’ conference was the practical application of neuromarketing to in …

Aspira Career Day, 2019. – Split

Dalibor Šumiga News

The Aspira University College Career Day, now already a tradition, was held on the 7th and 8th of February in Split. This two day event is aimed at students of all years and fields of study who have the chance of connecting directly with the worlds top companies. At the Career Day, new acquaintances are formed, future internships and traineeships …

MEKST 2018, Novi Sad

Promosapiens News

This year’s 5th MEKST Conference took place 24th November in “Master” Congress Center in Novi Sad, Serbia. Organized by Fortuns and International Association of Students of Tourism and Hotel Management, the Conference brought together known regional experts in tourism, hotel industry and marketing, as well as students from around 15 countries of the world. After a presentation about consumer psychology …

HOW Festival 2018, Poreč

Promosapiens News

HOW Festival – Hotel Operations Weekend, the only festival dedicated to hotel operations in Europe, this year took place October 3th – 5th in Valamar Collection Isabella Island Resort in Poreč, Croatia. As a panelist with the highest ratings on last year’s festival, Dalibor Šumiga from Promosapiens had a presentation again this year, followed by a Q&A session. Last year …

Reshape Brands, Sarajevo 2018.

Dalibor Šumiga News

The 8th Edition of Branding Conference organized by Via Media Agency took  place in Sarajevo June 1st 2018 under the slogan “Reshape Brands”. This event connects global and regional specialists in branding, marketing communications and media every year, and this year’s edition was specially dedicated to discovery of innovative solutions for strengthening brands and continuous adaptation to everyday challenges of …

HR Conference “Generation Management” , Zagreb

Promosapiens News

HR Conference “Generation Management” organized by weekly business magazine Lider and U4HR Association was held 13th December this year in Zagreb. The Conference gathered HR experts and managers from different fields to discuss the subject of managing human resources in the context of generation differences, i.e. the convergence of 4 different generations in a business environment – Baby boom generation …