behavioral marketing, digital marketing, marketing, advertising, top of mind awareness, market research, brand management, NPS, Net Promoter Score

In which “mental drawer” do your consumers put your brand in?

Promosapiens News

Which brand first comes to mind when you think of the following product categories? Soft drinks Sports shoes Fast food restaurants Brands that you thought of first are what we call “top of mind” – a concept that denotes the consumers’ awareness of brands within a particular industry or product category. But why is it important to be top of …

[YOU ASKED US] Neuromarketing – what, why, how, and how much?

Promosapiens News

A while ago, we asked you on social media to let us know what interests you about neuromarketing. A lot of questions came in and we picked out 10 questions that we consider to cover the most interesting and the most useful knowledge regarding the neuromarketing for you who are reading. :) 1. I’m interested in the framing effect and …

bihevioral marketing digital marketing

[YOU ASKED US] Behavioral marketing – what, how, when and why at all?

Promosapiens News

Recently we asked you on social media to let us know what you are interested in regarding behavioral marketing. You asked us many questions, some of them gave us a good laugh, and in the end we picked out 10 questions that we consider to be the most interesting and the most useful for all of you who are reading. …

Customer tracking software now also counts their in-store number

Promosapiens News

Shopper Flow, our tool for analyzing customer movement and store optimization, has undergone some changes in these difficult times in view of the COVID-19 situation and received accordingly some new features to comply with the prescribed measures to combat the spread of the virus. In addition to standard features such as counting people in queues and average checkout time, the …

HR conference – PromoForum

Dalibor Šumiga News

At the 35th Promohotel in Poreč, the PromoForum took place, the topic of the conference being the human resource development in tourism. Our Dalibor Šumiga held a lecture with the title “What should we fear more – millennials or robots?” Through a couple of behavioral studies, he explained examples of “fake news” regarding smartphones and generation differences. Also, he dedicated …

32nd Real Estate Business Forum 2019.

Dalibor Šumiga News

In front of more than 600 visitors of the 32nd Real Estate Business Forum in Zagreb, we gave a lecture with a title “So what are you selling – a real estate or an experience?” In a 30-minute lecture, we tried to suggest to the audience how big is the impact of psychology when selling a product worth hundreds of …

Willingness to pay

Dalibor Šumiga News

Recently we broadened our offer and added a new EEG protocol – willingness to pay. This new protocol helps us find the answer to one of the biggest and the most important questions for every entrepreneur. How much are customers willing to pay for the product before it hits the shelves? What exactly is “Willingness to pay”? It’s a method …

HOW Festival 2019

Dalibor Šumiga News

For the third time in a row, Promosapiens has participated in HOW Festival, this year under the panel discussion “Engage your guests – let them be your ambassadors/Social media: do you value it enough?” The panel attracted a lot of attention as shown by the full hall and discussed several more topics – do we need influencers in the hotel …

[CONFERENCE] Marketing & Sales by Numbers

Dalibor Šumiga News

Almost 200 participants, mostly professionals in the field of marketing and sales, gathered at the conference dedicated to measuring the efficiency of marketing, organised by the magazine Lider. With the lecture titled “BEHAVIORAL MARKETING – Don’t Trust a Rational Shopper” we presented a few case studies in which we demonstrated how Promosapiens creates behavioral experiments within digital campaigns and how …

Leap Summit 2019.

Dalibor Šumiga News

In front of almost a 1000 visitors from more than 40 countries, Dalibor Šumiga, founder of Promosapiens, held a lecture titled “Shoppers are people first”. In the 30 minute presentation, the audience themselves had the chance to be a part of a few experiments in which we demonstrated the importance of understanding human behavior not just for marketing and business …