Neuromarketing

Although weighing only 1.5 kg, the human brain uses up 20% of your daily energy, and makes about 35,000 decisions daily, of which roughly 270 are related to food. Although we like to think we are conscious and rational beings, we make our decisions 50 – 90% at a subconscious and emotional level.

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Shopper Marketing

1% more time spent in the store increases sales by 1%

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Content Marketing &
Native Advertising

Studies have shown that people who read “heavy content” (too much terminology, jumbled and hard-to-understand content) consider that it was written by an unintelligent person.

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Google/Youtube
advertising

Every second, there are 40K search queries happening on Google, which is approximately 3.5 billion searches a day. 15% of these daily searches Google sees for the first time…

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Facebook & Instagram
advertising

If you had, let’s say, 300 friends and liked about 50 pages, you would have to read about 1500 new Facebook statuses a day. That’s why Facebook created an algorithm that shows you up to 300 friend and brand statuses you communicate most with. Approximately 5% of content shown are ads.

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Lectures and workshops

Dalibor Šumiga, founder and CEO of Promosapiens, is also a lecturer at many universities and international conferences. The most popular topic of his lectures is behavioural marketing and consumer psychology.

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