Content marketing & native advertising

The art of storytelling is one of the most valuable skills in marketing. When you speak of your own brand, your dose of dopamine (the neurotransmitter responsible for pleasure and rewarding) rapidly increases. However, this is not the case with your potential customers.


Did you know?

Studies have shown that people who read “heavy content” (too much terminology, jumbled and hard-to-understand content) consider that it was written by an unintelligent person.



Their only concern is one thing: “What’s in it for me?”

In our work, we utilise numerous research studies from the field of consumer psychology, and apply them in the design of:

  • Facebook statuses
  • Articles and editorials
  • Presentations and lectures
  • Ads and commercials

For a peek into the psychology behind copywriting, read our blog on this topic.



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