Why we need neuromarketing is best described by the sentence of the famous marketing guru David Ogilvy:
“People do not think about how they feel, do not say what they mean, and do not do what they say.”
Did you know?
Although weighing only 1.5 kg, the human brain uses up 20% of your daily energy, and makes about 35,000 decisions daily, of which roughly 270 are related to food. Although we like to think we are conscious and rational beings, we make our decisions 50 – 90% at a subconscious and emotional level.
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